Shell Power.  The Brand That Builds Your Business.

The kind of success enjoyed by the Shell brand didn’t just happen overnight, and it doesn’t continue simply because of it’s own size and momentum.  It has taken generations of experience, innovation and consistent performance.

Shell started as a business exporting kerosene to the Far East in 1892 and has become one of the largest retailers of automotive fuels and lubricants in the world.  In fact, millions upon millions of consumers around the world repeatedly choose the Shell brand to meet their needs on and off the road, in the air and on the water.

The Shell brand image, recognition, quality product, world-class advertising and huge buying power all combine to give our marketers significant and unparalleled advantages as members of the Shell Team.

Formula Shell Gasolines.

Formula Shell gasolines are a result of one of the most advanced gasoline production technologies available today.  These highly advanced fuels are available in three popular grades, Regular, Plus, and Premium.

YOU CAN SEE THE DIFFERENCE BETWEEN TIER 1, TIER 3 FUELS – Research Reveals lower-quality fuels at supermarkets, independents (Article excerpted from the Shell Alliance Marketer Magazine):

All gasolines are not the same.  That’s the inescapable conclusion reached by researchers at Shell’s Westhollow Technology Center after recent tests using vehicle engines adapted to run on two fuels simultaneously.  The side-by-side tests showed Formula Shell gasolines kept the engine cleaner, allowing it breathe properly and helping to maintain emissions control and reduce the risk of additional maintenance.

“These tests target some of the fuels being offered at supermarkets and independents,” explains Simon Foster, fuels category manager at Shell.  “Some consumers become enticed by the lower prices offered by such competitors, and we felt compelled to show, through research, the differences between the various tiers or levels of gasoline quality.”

Formula Shell gasolines qualify as Tier 1 Fuels, he says, which contain additives that actually clean up engines.  At Tier 2 are fuels that tend to keep engines clean, but not to the degree that Tier 1 fuels do.  Tier 3 gasolines contain only enough detergents and other additives to meet government regulations.

The first Westhollow tests used a 1996 Dodge truck eight-cylinder engine that was set up to run 10,000 lab-simulated miles with four cylinders operating on Formula Shell gasoline and the other four on a Tier 3 gasoline offered at a supermarket chain.  The differences on the inlet valves are startling:  The supermarket fuel left the valves covered with deposits, while Formula Shell gasoline kept the valves clean and bright.  Further tests with a variety of supermarket and independent c-store gasolines have given similar results.

Recently, Shell also conducted a “5 Tanks” test against three competitors’ fuels in 16 vehicles (four each of four different makes) picked at random from a rental car dealer.  In stage one, all of the cars were operated on five tanks of a competing fuel; during this time, all of the engines’ valves grew at least 25 percent dirtier.  At stage two, 12 of the cars were switched to Formula Shell gasoline for five tanks; as a control, the four remaining cars continued on the competing gasolines.  After five tanks, the 12 cars on the Formula Shell gasoline became 15 percent cleaner; the control cars kept getting dirtier.

“Once we start conveying this information to the motoring public,” says Foster, “our aim will be clear: to give consumers greater faith in the superiority of our products.”

There is a difference between gasolines.  Experience the Difference!  Try FIVE tanks of the new Waves of Change Formula Shell Gasoline at a Shell retailer near you.  Shell’s new gasoline has more clean system additives than ever before!  We dare you to increase your vehicle’s performance and mileage by trying five tanks of Formula Shell.

The Power of the Shell Credit Card:

Shell’s growth with Proprietary Credit Cards (The Shell Credit Card), Shell Fleet Cards, Shell MasterCards, and Shell Pre-Paid Cards has been OUTSTANDING!  Shell is positioned on the top for a number of reasons:

1.                  Shell is the World’s Best Selling Gasoline.

2.                  Shell will soon have Shell Retailers in all 50 States of the United States.

3.                  Shell is a strong company committed to Retailer Success and Growth.

4.                  Shell’s National Advertising Message is STRONG to consumers.

5.                  Shell’s credit card programs, designed for our everyday customers on up to large Fleet customers fits the needs of everyone.

6.                  Shell customers with a Shell MasterCard (the best deal available anywhere!) can save 5% on every gallon of gasoline they buy at Shell stations!!!

Let Shell work for you, a Shell branded retailer brings Shell’s strong credit card base to their business.